Written By Amol WaghMicrosoft’s  Plans Vs Google  

     Have you heard that ?  That’s true . Microsoft is now planning to  tie up with few more market leaders to create a industry leading business. Yahoo  rejected the Microsoft’s offer of $47.5 billion last week. Microsoft still don’t want to stop offering.

As every surfer knows that Google is dominating every company for online advertising and have so many clients as a advertisers and publishers.   They have made and maintained biggest network of such online advertising. Microsoft now wanted to make tie up to expand the business and lead in the market but without Yahoo it will be definitely hard to face the Google.

Steve Ballmer , The chief executive of Microsoft wrote in his letter to their employees that ,”Our ultimate goal is to build the industry-leading-business search , online advertising, media and social networking.” A perfect businessmen sentence he said and they should walk in the same speed I Guess to capture the market.

They can also form partnership with Time Warner’s  AOL unit as well as News Corp’s Interactive media unit which also include the Myspace to draw advertising at its own properties.

AOL and News Corp’s executives already contacted Microsoft’s officials about all possible deals they can make up together.

But  things are assured that the tied-up of Microsoft  and yahoo was greatest and the same impact can not be felt even if MS ties with both AOL and News Corp.

Can these tie up Microsoft face the Google ?

Time will tell.

Reference : Economics Times , Mumbai , 6 May 2008

Written By : Amol Wagh